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Edam brie parmesan. Cheesecake queso blue castello swiss chalk and cheese chalk and cheese pepper jack rubber cheese.
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Tech
Is this the end of pavement?
it might be
WRITTEN BY Peter Lazar
ON
THis is a some awesome text
Our journey started three short years ago when we helped open our first restaurant. Just three months in, we faced our first shutdown, and like many of you, were astounded by the extent to which the hospitality industry was taken advantage of at every turn. From marketplaces charging ridiculous fees of up to 30% to non-functioning websites that cost an arm and a leg. I mean, $200 per month for and online reservation plugin? Come on man. The pandemic underscored what we already knew: everyone else was making money off owners except the owners themselves. And that really ground our gears.
Pavement is an eCommerce built for food. We help owners grow their business by promoting direct-to-consumer ordering.
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“ 60% of our vendors no longer rely on third-party apps, with 90% reducing their dependence by more than half"
“For years retailers have understood that guest experience begins with the first google search.”
We all know that the golden rule in running a successful food business is creating a great customer experience. We spend countless Hours refining every aspect of our business from service staff to catchy neon signs, making sure every customer leaves with an incredible, personalized experience that keeps them coming back. But when it comes to our website? We spend little to no love and then get upset when Uber Eats steals our customers.
Countless studies and research prove that 88% of customers would prefer to order your glorious, tasty treats directly from you than from third party apps, but they ain’t gonna do it from something that makes them feel uneasy.
Will my order be received? How will I know it’s ready? Are my credit card details safe? Fact is, if your current online presence is hard to use, ugly on mobile or not clear your customers will either default to third party apps 🚙, attempt to order via other means (dms or phone) 📩 or take their money elsewhere 😬.
For years retailers have understood that guest experience begins with the first google search. As such, They invest as much into their online presence as their bricks and mortar and as a result have freed themselves from the need of third party marketplaces like Amazon or Esty” and are driving direct to consumer sales though the roof.
Its no difference for your food business. The guest expense starts with your online presence. It’s todays version of a big neon “EAT HERE” sign, it’s the signpost, the guide, the tone setter for every interaction your customers will have. As such, an ugly website does as much to ruin your brand as left-over food on a table or flies in the cake display.
A whoppping 69.82% of consumers abandon their online shopping carts before checking out. In other words 7 out of 10 customers who visit your site are leaving without purchasing anything. And the main reason? Your ugly website.
Websites with Mandatory Account creation, long or confusing checkouts and an Un -trustworthy apperance only have a 33% chance of making a sale . Add in website errors and crashes and that number drops to a minisule 4% chance of making a sale.
I advise companies and NGOs in initiatives and campaigns
For more than 15 years, I've been working with international clients on a range of projects, gathering experience in diverse areas. I look forward to hearing about your project and plan its success together.
Work Experience
2020-2021
Advisor, South Company
In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments.
2019-2020
Advisor, South Company
In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments.
2018-2019
Project manager, East Company
In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments.
Education
2014-2018
New York University
MBA in International Studies and Economics
2010-2014
Texas University
Bachelor of Arts in International Studies (BAIS)
Professional skills
Entrepreneurial Mindset
Go-to-Market Planning
Teamwork & Collaboration
Digital Analytics
Company.
Pavement is a cloud-based eCommerce platform. We make it easy for anyone to sell food online directly to their customers.
Seamlessly sell from your existing site, build a new one or integrate ordering into any social media platform. Pavement has everything you need to boost sales and streamline your ordering process.
©2020-2023 Pvmt.co Canada Inc.
Pavement is a cloud-based eCommerce platform. We make it easy for anyone to sell food online directly to their customers.
Seamlessly sell from your existing site, build a new one or integrate ordering into any social media platform. Pavement has everything you need to boost sales and streamline your ordering process.
©2020-2023 Pvmt.co Canada Inc.