JUST KEEP RUNNIN'!
JUST KEEP RUNNIN'!
JUST KEEP RUNNIN'!
PAVEMENT'S TASTY REPORT
SUMMER 2023'
As the sun ends and the pumpkins start, we wrap up the most popular food trends of the summer. And... Its pretty awesome
WRITTEN BY The Pavement Crew
ON October 2nd, 2023
New Paragraph
RUN, DON'T KNOW WHERE, JUST RUN.
JIMMY'S PIZZA | SQUARESPACE
JIMMY'S PIZZA | SQUARESPACE
JIMMY'S PIZZA | SQUARESPACE
Pavement is a cloud-based eCommerce platform. We make it easy for anyone to sell food online directly to their community.
As inflation started to bite, customers flocked to comfort food and direct pre-orders to save some extra cash in fees. Customers are actively looking for cheaper ways to order and are significantly more comfortable ordering larger ticket items direct than from third party apps.
THE SUMMER'S MOST POPULAR FOOD
THIRD PARTY FEES & PRICE COMPARISON
THE TAKEAWAY:
People feel more comfortable placing larger orders direct than they do on third party apps. As such, vendors who offer family style meals, packages & combos for pre-order on their store while leaving the small, impulsive orders to their third party apps will see the largest boost in their sales.
THE MOST POPULAR DAYS OF THE SUMMER
THE MOST POPULAR TIMES OF DAY
SEAMUS THE MAN
SPEND PER CUSTOMER
JIMMY'S PIZZA | SQUARESPACE
JIMMY'S PIZZA | SQUARESPACE
JIMMY'S PIZZA | SQUARESPACE
THE TAKEAWAY
Bakeries and doughnut shops who post between the hours of 1am and 6am may find a unique market, void of competition.
The Takeaway:
As inflation bites, people are more likely to purchase familiar comfort food than fancy adventurous meals. Vendors who offer well priced, easy bites as either mains or addons will see an increase in sales on these products.
ITEMS BY POPULARITY COMPARED TO SUMMER 2022
1. Baked Goods EVEN
2. Pizza EVEN
3. Doughnuts EVEN
4. Mexican +5 SPOTS
5. Fried Chicken +7 SPOTS
6. Take Home Kits -2 SPOTS
7. Ramen -2 SPOTS
8. Poke -2 SPOTS
9. Italian -1 SPOTS
9. Southern BBQ -2 SPOTS
AVERAGE ORDER SIZE BY CUISINE
🧑🍳 Meal Kits: $102.02
🍝 Italian: $83.16
🍖 Southern BBQ $70.94
🌮 Mexican $66.70
🍩 Doughuts $62.39
🍰 Variety Bakery $59.22
🇹🇭 Thai $47.65
🍕 Pizza $42.63
5 LARGEST ORDERS OF THE SUMMER
🍝 $800.04 Italian
🌮 $782.69 Mexican
🍩 $768.69 Doughnuts
🍰 $645.96 Baked Goods
🍣 $538.20 Japanese
THE TAKEAWAY
The best time to launch a Thanksgiving menu on the 2nd last week of September. For those in the cities, the civic holiday weekend is the best to close up and go on summer vacation (Whats a vacation again?)
BIGGEST DAYS OF SALES
SEPTEMBER 21ST Thursday
SEPTEMBER 15TH Friday
JULY 7TH Friday
JULY 14TH Friday
AUGUST 18TH Friday
LOWEST DAYS OF SALES
AUGUST 7TH Monday
JULY 30TH Sunday
AUGUST 1ST Tuesday
SEPTEMBER 4TH Monday
AUGUST 26TH Saturday
THE TAKEAWAY:
Customers are choosing price over convenience, directing them to order from your site increases your profit margin while saving them cash at the same time. win win win.
THE TAKEAWAY:
Name your child Seamus. It's awesome.
THE SUM UP
- 🍗 Customers chose comfort food over adventurous eating.
- 🤑 People are spending 3x more when ordering direct than on third party apps.
- 🍩 There is an untapped midnight market for baked goods.
- 🎎 The civic holiday is the best time for owners to go on holiday.
- 🍕 People named Seamus are total legends.
Pavement is a cloud-based eCommerce platform. We make it easy for anyone to sell food online directly to their customers. Drop us a line and lets make something tasty
The big three (Bakeries, Pizza & Doughnuts) remained in the same position for a third year running. Fried chicken jumped up 7 points from 12th to 5th and Mexican food gained 5 spots. Thai couldn't hang on to the top ten, dropping out to be replaced by Southern BBQ.
Vendors selling direct through their sites saved an average of
$2153.00
in third party fees passing an average of
$9.15 per order to their customers compared to third party apps.
As further proof that Canadians live for the fall, the last second Friday of September was the most popular day of the summer for a second year in a row. It's also the day most bakeries launch their pumpkin everything menu. Interestingly the Tuesday of the August long weekend was the slowest day of the year for second year in a row.
As expected, Friday at 5pm was the most popular time to place an order with a steady rise at 11am for Lunch orders from last year. The biggest surprise was late night Baked Goods orders which were the most likely item to be ordered between 1am and 6am.
A guy named Seamus woke up and ordered $80.01 worth of pizza at 2.59am. Well done sir, well done.
The average order was up 3% from last year to
$61.70, three times that from Uber Eats in 2022. While this increase is in step with general inflation it falls behind the 8% increase in food supply costs. The largest order of the summer was
$800.04 from an Italian restaurant in Ontario.
The Future is Tasty.
The Pavement Crew.
A group that just wants to dance.
This is a great heading!
Edam brie parmesan. Cheesecake queso blue castello swiss chalk and cheese chalk and cheese pepper jack rubber cheese.
Company.
Pavement is a cloud-based eCommerce platform. We make it easy for anyone to sell food online directly to their customers.
Seamlessly sell from your existing site, build a new one or integrate ordering into any social media platform. Pavement has everything you need to boost sales and streamline your ordering process.
©2020-2023 Pvmt.co Canada Inc.
Pavement is a cloud-based eCommerce platform. We make it easy for anyone to sell food online directly to their customers.
Seamlessly sell from your existing site, build a new one or integrate ordering into any social media platform. Pavement has everything you need to boost sales and streamline your ordering process.
©2020-2023 Pvmt.co Canada Inc.